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| instant breakfast ： ウィキペディア英語版 |
instant breakfast
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a beverage.〔(Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta ). pp. 5-6.〕〔 Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers that tend to be busy, such as students and working adults.〔(Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos ). p. 45.〕
==Etymology==
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods〔 such as bacon and eggs,〔〔 oatmeal and pancakes.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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